Airing between regular episodes of the VinePair Podcast, “Covid-19 Conversations” takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In this installment of “Covid-19 Conversations,” VinePair CEO Adam Teeter interviews Robert Furniss-Roe, one of the founders of Samson & Surrey. Samson & Surrey represents a portfolio of artisanal beverage brands and champions these brands through sales and marketing.
Furniss-Roe discusses his confidence in the ability of current on-premise efforts and online content creation to give small brands a voice during the pandemic. He additionally shares insights about partnerships with tasting clubs, increases in DTC sales, and the long-term survival of on-premise culture.
An industry veteran who has weathered several recessions, Furniss-Roe believes in the strength of craft brands, and that having a genuine story will enable craft brands to overcome the uncertainties that lay ahead.
This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor — and beyond. Sign up for VP Pro now!
