Airing between regular episodes of the VinePair Podcast, Covid-19 Conversations takes an inside look at how the coronavirus crisis is impacting all areas of the alcohol business.
In the latest installment of Covid-19 Conversations, VinePair CEO Adam Teeter speaks with Jenny Lefcourt, founder of NYC-based natural wine importer and distributor Jenny & François Selections. In this episode, Lefcourt speaks about getting creative with ways to adapt to the “new reality” of conducting business during the coronavirus pandemic.
Traditionally, Lefcourt says, smaller winemakers and their distributors have relied on restaurants and sommeliers to find new audiences for their products. In the age of social distancing, “it’s definitely not business as usual,” she says.
From email newsletters to Instagram outreach, Lefcourt discusses the ways in which she is trying to maintain business relationships, and offers suggestions of ways we as consumers can all help support small wineries and retail businesses during this difficult time for the industry.
This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor — and beyond. Sign up for VP Pro now!
