13 Sexist Beer Ads Show How Little Has Changed Since The 1950s

Last week we took a look at the way “chick drinks” are marketed to women, spurred on by the this-cannot-be-real-but-it-is collagen-infused beer that Suntory is pitching to women in Japan. The name of that beer? Precious. While a collagen-infused beer “for women” definitely crossed a line of taste (and sanity?) we were a bit surprised existed, big beer has a long history of sexism when it comes to marketing. These 13 ads, published over the course of more than half a century show how much and how little has changed when it comes to selling beer in America.

1952 – Schlitz

1950s – Budweiser

1950s – Budweiser

1950s – Budweiser

1957 – National Bohemian

1960s – Heineken

1974 – Colt 45

1989 – Budweiser

1980s – National Premium

1999 – Miller Lite

2000s – Miller Lite

2003 – Molson

2003 – Coors Light