The ever-growing hard seltzer category is getting another addition, and this time it’s organic.
Anheuser-Busch announced its new Michelob Ultra Organic Hard Seltzer in a press release on Thursday. The “first national USDA-certified organic hard seltzer” will hit store shelves in January 2021, and will be available in three flavors: Spicy Pineapple, Peach Pear, and Cucumber Lime, with more to be expected later in the year.
Each 12-ounce can will clock in at 4-percent ABV and contain just 80 calories, and zero sugar and carbs.
“We believe that Michelob Ultra is uniquely placed to win in the seltzer segment,” Michelob Ultra vice president Ricardo Marques said in the release, adding, “[Michelob Ultra] has unmatched equity as a high-quality brand with consumers who like to have an active lifestyle.”
This isn’t the first time the brand has dabbled in organics. In 2018, Michelob Ultra released Pure Gold — an organic version of its light lager — which it similarly dubbed the first USDA-certified organic beer from a major brewer. The lager contains slightly fewer calories (85) than its new seltzer and 2.5 grams of carbohydrates per 12-ounce serving.
The impending release marks the fourth hard seltzer in Anheuser-Busch’s portfolio, which also contains Bon V!V, Natural Light Seltzer, and Bud Light Seltzer.
