If you’re a sane person, you probably enjoy both ice cream and beer. Soon, you’ll be able to enjoy both sans mixing, because New Belgium Brewing Company is teaming up with Ben & Jerry’s to create a magnificent thing: Salted Caramel Brownie Brown Ale. Say that three times fast.
The Brown Ale is brewed with cocoa, has an ABV of 6.3%, and will be available in 22 oz bottles, according to Beer Street Journal. New Belgium Brewery seems like the perfect collaboration for a Ben & Jerry’s flavor, because they’ve been known to get creative with their cocoa – check out their Spiced Chocolate Porter. This latest chocolatey beer endeavor won’t just be delicious, it will also be a boozy contribution to social justice. The team will look to profit or raise awareness for Protect Our Winters, an organization fighting against climate change started by pro-snowboarder Jeremy Jones. Benefiting the environment via a brew? Yes please.
Unlike flavored whiskey, a great deal of chocolate and sweet beers have been received warmly, such as Harpoon’s Chocolate Stout or Elysian’s Punkuccino. Additionally, there’s plenty of spiked ice cream on the market, such as the adult ice creams of Los Angeles based company Coolhaus. Not only that, but Ben & Jerry’s certainly seems to love beer. They used San Diego Brewery Modern Times Beer for the setting of their West Coast Core Tour kickoff party (celebrating their new line of core ice creams). The creation of Salted Caramel Brownie Ale is the first time they will actually produce a beer, albeit in conjunction with an established craft brewery.
The fact that Ben & Jerry’s teamed up with a craft brewery as opposed to a macro brewery is significant. In fact, according to First We Feast, Senior Global Marketing Manager of Ben & Jerry’s Jay Curley quipped, “We’re big fans of New Belgium Brewery, their values, and their fun culture, and of course their beer…” Emphasis on fun culture and values. New Belgium Brewing Company is one of the many craft breweries that’s gained attention for their fun names, diverse range of beers, and overall warm image.
Sorry, Budweiser, but Golden Sud Surprise doesn’t sound half as appealing as Salted Caramel Brownie Brown Ale.
Header image via Beer Street Journal
