Barefoot, the top-selling table-wine brand in the U.S., is looking to double down on its popularity by tapping into one of America’s fastest-growing alcohol categories: hard seltzer.
On Wednesday, the E&J Gallo-owned brand announced it will release Barefoot Hard Seltzer this spring, with cans set to hit shelves nationwide as early as February. According to a press release, the product will be the “first nationally distributed hard seltzer made with real wine.”
While hard seltzers are typically the product of brewed cane sugars, Barefoot’s release blends wine, seltzer water, and “natural flavors,” according to the brand. Apart from this, Barefoot Hard Seltzer will follow the same formula that’s led to the hard seltzer category becoming so successful over the past two years.
Each 250-milliliter serving will contain just 70 calories, 2 grams of sugar, and 4 percent ABV. Four flavors are currently slated for release: Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava.
“At Barefoot, we are passionate about creating products that meet the various lifestyles and tastes of our diverse consumer base,” Anna Bell, vice president of marketing at Barefoot, said in the press release. “With Barefoot Hard Seltzer, we wanted to create a delicious and light-bodied, wine-based hard seltzer that can be enjoyed at home, on the go, or with family and friends.”
Barefoot Hard Seltzer will retail with a suggested price of $1.99 for a single can, $7.99 for a four-pack, and $19.99 for a variety 12-pack.
